雖然多媒體當道，許多人喜歡把網站上塞滿 flash, video, music… 但就如 Steve Rubel 文章所說的 – Text Remains King of the Web，原因有幾點：

1. It’s scannable – according to Jakob Nielsen users have time to read at most 28% of the words during an average site visit and 20% is more likely
2. Three letters: SEO – For all that Google Universal Search has done to elevate video, search results are still largely made up of text and everyone wants better SEO
3. The workplace – It’s much easier for cube-based workers to read text on the screen and get away with it vs. watching long videos. Watching videos (even work related vids) screams “slacker”
4. Mobile Devices – Yes, of course you can put a video on an iPhone. But it’s work and requires planning. Text is easier to pull up in a nanosecond
5. Distribution – Nothing flies like text. It’s so easy to cut and paste it and send it somewhere or to clip and re-syndicate it via email, RSS or social networks

寫得挺有道理！

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